A Major Step in Global Betting Partnerships
SML (Sport My Life) has announced the signing of strategic MOUs with leading global bookmakers and sports technology providers, including Betway, Parimatch, Tipico, Circa Sports, Genius Sports, Sportradar, Stats Perform, and BetConstruct.
This collaboration strengthens SML’s mission to build a global odds data network across Europe, North America, and Asia—delivering more accurate, stable, and profitable betting opportunities for users worldwide.
Background of the Agreement
Since its launch, SML has stood out through:
- Real-time odds comparison
- Arbitrage-based profit strategies
- Transparent settlement systems
The new partnerships expand these capabilities by unlocking broader access to international leagues, sports markets, and data sources.
An SML representative stated:
“This agreement strengthens our technology, data, and market accessibility all at once. We will continue to expand our partner network to provide a safe, profitable, and advanced betting environment for users worldwide.”
Overview of New Partners
- Betway (UK/Malta): Global sportsbook & Premier League/eSports sponsor
- Parimatch (Cyprus): Mobile-first betting brand with strong global presence
- Tipico (Germany): Largest sportsbook in Germany & Bundesliga sponsor
- Circa Sports (USA): Premium Las Vegas-based sportsbook
- Genius Sports (UK/USA): Official data partner for NFL & EPL
- Sportradar (Switzerland): Data provider for 150+ international leagues
- Stats Perform (UK/USA): AI-powered sports analytics & predictions
- BetConstruct (Armenia): Leading provider of gaming technology solutions
Global Significance and Impact
The signed MOUs will:
- Boost real-time odds accuracy
- Expand data coverage across sports
- Enhance arbitrage efficiency
- Enable personalized betting recommendations
For example:
- EPL matches → Odds differences between Betway & Tipico enable arbitrage opportunities.
- NBA games → AI-driven insights from Sportradar & Stats Perform minimize risks while maximizing returns.
SML’s Future Roadmap
Following these agreements, SML plans to roll out:
- Personalized betting recommendation systems
- Risk exposure analysis for safer betting
- Real-time prediction services for key matches
- Localization & compliance systems for different countries
With this expansion, SML aims to deliver equal access to accurate odds data, advanced analysis tools, and multilingual betting experiences for global users.
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