Amazon Prime Day 2025 is shaping up to be the biggest shopping event of the summer, with Amazon expected to extend the festivities to as many as four days. This means more deals, more opportunities, and—if you know how to stack offers—much bigger savings. Whether you’re a savvy shopper or an Amazon seller, understanding how to combine coupons and deals is the key to unlocking the best bargains. Here’s your ultimate, in-depth guide to all coupon and stacking tricks for Prime Day 2025.
How Coupon Stacking Works on Amazon
Coupon stacking is the art of combining multiple types of discounts or promotions on a single product purchase. On Amazon, this can mean using a coupon alongside a Lightning Deal, Prime Exclusive Discount, or even a Subscribe & Save offer. While not every promotion can be stacked, Amazon allows a surprising number of combinations, especially during major events like Prime Day.
For shoppers, this means you can often get a product for much less than the advertised price by combining available offers. For sellers, stacking promotions can drive higher sales volume and boost product rankings during the most competitive shopping period of the year.
Coupon & Deal Types You Can Stack
Below is a detailed breakdown of the main deal types on Amazon and how they interact with coupons. This chart will help you quickly identify which promotions can be stacked for maximum benefit:
| Deal Type | Stackable with Coupons? | Key Details & Tips |
| Lightning Deals | Yes | High urgency, time-limited. Stack with coupons for extra savings. |
| Best Deals | Yes | Week-long visibility, can combine with coupons and Sponsored Brands. |
| Prime Exclusive Discount | Yes | Only for Prime members; can be stacked with coupons for deeper discounts. |
| Coupons | N/A | Green “coupon” badge; set ≥10% off for best results. |
| Virtual Product Bundles | Yes | Combine with coupons for greater value. |
| Subscribe & Save | Yes | Add a coupon to entice first-time subscribers. |
| 7-Day Deals | Yes | Extended visibility, stack with coupons for more traction. |
Lightning Deals: These are short-term, limited-quantity offers that run for a few hours. If a product is eligible for both a Lightning Deal and a coupon, you can apply both discounts at checkout, resulting in a much lower price.
Best Deals: These deals last up to a week, providing longer visibility. When stacked with coupons, shoppers can enjoy significant savings over an extended period, which is especially useful for those who miss the flashier Lightning Deals.
Prime Exclusive Discounts: These are special discounts only visible to Prime members. If a product has both a Prime Exclusive Discount and a coupon, both can be applied, allowing Prime members to get the absolute lowest price.
Coupons: Coupons are visible as a green badge on eligible products. They are typically set at a minimum of 10% off, but some can go much higher. Coupons can often be combined with other deal types, but not always with every promotion.
Virtual Product Bundles: Sellers can create bundles of complementary products. When a coupon is available on the bundle, it can be stacked with any existing bundle discount for even more value.
Subscribe & Save: For household and consumable items, Subscribe & Save offers a recurring discount. If a coupon is also available, it can be applied to the first order, giving new subscribers a double discount.
7-Day Deals: These extended deals offer sellers and shoppers a full week of visibility and savings. Coupons can be stacked with these deals for extra traction.
Stacking Tricks for Maximum Savings
To make the most out of Prime Day, you need to know the best stacking tricks. Here are some advanced strategies for both shoppers and sellers:
For Shoppers
- Always Look for the Green Coupon Badge: Before checkout, scan the product page for a green coupon badge. If you see it, clip the coupon and check if the product is also part of a Lightning Deal, Best Deal, or Prime Exclusive Discount.
- Prime Exclusive Discounts: If you’re a Prime member, filter your search results to show only Prime Exclusive Discounts. These can often be stacked with coupons for the lowest prices.
- Combine with Subscribe & Save: For products you buy regularly, check if you can combine a Subscribe & Save discount with a coupon. This is especially useful for groceries, household supplies, and personal care items.
- Look for Virtual Bundles: During Prime Day, many sellers create bundles of related products. If the bundle has a coupon, you can get a significant discount on multiple items at once.
- Check for External Promo Codes: Occasionally, Amazon partners with influencers or runs special campaigns that provide extra promo codes. While not always stackable, it’s worth testing these codes at checkout to see if you can combine them with on-site coupons.
- Shop Early and Late: Some deals and coupons go live before Prime Day officially starts, and others linger after it ends. Shopping during these windows increases your chances of finding stackable offers that others may miss.
For Sellers
- Schedule Coupons to Overlap with Deals: Plan your coupons to run at the same time as Lightning Deals, Best Deals, or Prime Exclusive Discounts for maximum exposure and conversion.
- Target Prime Members: Set your coupon audience to Prime members, especially if you’re running Prime Exclusive Discounts. This ensures your best offers reach the most engaged shoppers.
- Monitor Inventory Closely: Stacked deals can lead to rapid sellouts. Make sure you have enough inventory to meet increased demand and avoid running out during peak hours.
- Optimize Your Buy Box Win Rate: Only the seller in the Buy Box gets the benefit of stacked deals. Ensure your pricing and fulfillment are competitive to maximize your Buy Box win rate.
- Take Advantage of Lower Fees: In 2025, Amazon has reduced coupon fees to $5 upfront plus 2.5% of coupon sales, making it more affordable for sellers to run aggressive stacking campaigns.
- Experiment with Deal Durations: Best Deals can now run from 1 to 14 days. Try overlapping different deal types to find the optimal stacking windows for your products.
Pro Tips for Shoppers
- Set Deal Alerts: Use the Amazon app or Alexa to set alerts for your favorite products. You’ll get notified as soon as deals go live, giving you a head start on stacking opportunities. For even more exclusive coupon finds, check out Coupons Mining, a dedicated platform for uncovering hidden discounts and stacking strategies.
- Personalized Recommendations: Amazon’s algorithms will often suggest deals based on your browsing and purchase history. Use these recommendations to discover stackable dealscode you might have missed.
- Compare with Other Retailers: During Prime Day, competitors like Walmart and Target often run their own sales events. Compare prices and look for stackable coupons or promo codes on these sites for even more savings.
What’s New in 2025?
Amazon Prime Day 2025 brings several important changes that make coupon stacking more powerful than ever:
- Longer Event Duration: With the potential for up to four days of deals, there are more chances to find and stack offers.
- Lower Coupon Fees for Sellers: The new fee structure encourages more sellers to offer stackable coupons, increasing the number of deals available to shoppers.
- Flexible Deal Durations: Best Deals can now run from 1 to 14 days, allowing sellers to overlap deals and coupons for longer stacking windows.
- Improved Visibility for Bundles: Amazon is highlighting virtual product bundles more prominently, making it easier for shoppers to find and stack bundle discounts with coupons.
Key Takeaways
- Stacking Opportunities Are Plentiful: Most Amazon coupons can be combined with Lightning Deals, Best Deals, Prime Exclusive Discounts, and more.
- Sellers Have More Flexibility: Lower fees and longer deal durations make it easier for sellers to experiment with stacking strategies.
- Shoppers Should Stay Alert: Watch for coupon badges, set alerts, and check for stackable offers before making a purchase to maximize your savings.
- Prime Day Is Bigger Than Ever: With more days, more deals, and more stacking potential, Prime Day 2025 is the best time to shop smart and save big.
By mastering these stacking tricks and understanding the new rules for 2025, both shoppers and sellers can make the most of Amazon Prime Day. Whether you’re looking to score the lowest prices or drive record sales, stacking is the secret weapon you need to succeed during the year’s most exciting shopping event.
