Cereals are one of the most special breakfast items worldwide. People of different age groups consume them to start their day. Seeing this hike, their demand is increasing. Therefore, cereal brands are shifting towards effective packaging to match the pace. For this reason, they are choosing custom cereal boxes to better present their products and stand out.
Packaging has a key role to play in this regard. It increases the visibility of the cereals and make them catch the eye of the buyer. Hence, working on effective cereal packaging is what is the need of the hour and brands need to focus on it. A catchy packaging will compel customers to prefer your brand over others.
In this article, we will share how a personalized cereal box helps in promoting a private label breakfast cereal manufacturers brand. We will also discuss the key features to add to a cereal box to surge the allure of packaging.
What are the Essential Features of an Alluring Cereal Box Packaging?
- Use Eco-Friendly Material
The first step in designing a cereal box is to pick the right packaging material. In today’s time, when the world is adopting green initiatives, what can be better than using eco-friendly material for packaging? When it comes to edible items, sustainable packaging is the ultimate solution to keep them fresh. These materials are made from 100% natural substances so they remove all toxic substances from entering the cereals. Such a concern for the environment and maintaining the quality of the cereals intact makes customers believe in your brand.
In the eco-friendly materials, the most popular types are Kraft, paperboard, and cardboard to use for cereal boxes. These materials are highly recyclable and benefit the environment by reducing the carbon footprint. Moreover, these are cost-effective and do not put heavy financial weight on the budget of companies. Hence, using sustainable cereal box packaging is the most favorable and in-demand cereal box design idea to build a positive image of the brand. This approach also retains buyers.
- Add Children-Attractive Themes
Looks matter the most, as they help to create a first impression. Custom cereal boxes can play their part in attracting kids with their catchy outlook. Brands can use fancy color schemes and graphics to raise the interest of kids in their brands. For kids-friendly cereal boxes, the magic ingredients are mascots. A mascot is any object either human or animal that is used to represent a group with a common mass identity. It can include representing a school, a sports team, some military unit, and even a brand name. It is also used as a fictional character to build the interest of the consumer.
Cereal brands, when designing boxes for kids, always use mascots to grab the attention of little humans. They utilize animal and human mascots to do so. Kids make up most of the customer base of cereals. For them, brands can also introduce mini cereal boxes and add flashy colors like orange, brown, yellow, etc. in their packaging to enhance the outlook.
- Use High-Quality Printing
It is hard to highlight the magic of mascots and vibrant colors without a fine finish. Hence, printing plays a major role in enhancing the outlook of a box. Each type of cereal box needs different packaging and printing techniques. In this way, it will stand out from the rest of the crowd. Therefore, using high-quality printing is a key feature in creating effective cereal packaging. It is this feature that ensures either the success or decline of a brand. That is why, brands need to put effort into little customization details to come up with the best cereal packaging.
For this reason, attractive designs and flashy colors will be at the core of the printing layout. These two elements will enhance the appeal and thus, turn a bland cereal box into an iconic piece of art. These features will make the box look more refined, professional, and classic. It is through printing that each box becomes unique and innovative. Moreover, with the touches of glitter inks, glossy finishes, and lamination, the cereal boxes help brands stand out on the retail shelves.
- Introduce Window and Die-Cut Features
Window panes and die-cut patterns enhance the visibility of the products. Having a transparent box to present your items is a must-have feature to give a premium look to the brand. It is one of the best cereal box designs that have a high-end appeal. If such a design is introduced in a cereal brand, it makes decision-making easy for the customers. They can view the quality of the product from the transparent window pane and choose either to buy or not the required product. Adding an element of transparency to the products is a good gesture on the end of the brands. It builds a positive brand image and wins the trust of the customers.
Moreover, brands can add special lamination effects to their box packaging to give a superior finish. Such a type of food packaging design is highly appreciated in the food market because of the ease it provides to the customers to make informed decisions about their purchases.
- Highlight Nutritional Facts
In food packaging, highlighting ingredients and their advantages for the consumer is of grave value. The brand that does not pay heed to these details often lags behind the race and does not stand out. Hence, it loses its place on the retail shelves. About cereals, they are the healthiest food items and their health-related aspects need to be highlighted on their packaging boxes.
Therefore, a custom cereal box should include all the necessary information about the product, its nutritional value, calorie chart, and number of servings. It should also include the process to make them as per the choice. Moreover, it must also include the expiry date and all primary and secondary ingredients that have been used in its formation like wheat, oats, rice, corn, or barley. Keenly highlighted details regarding cereals will engage the customers and show you as a responsible and mature cereal brand.
In addition, there are many people who are allergic to certain items so, if you use such items in your cereals, do not forget to add a warning section. This section must show that this particular cereal box contains elements that can cause allergic reactions. This will make the customers aware before buying the product and will leave a good impression of your brand on them. It is necessary to do so because many customers read the instruction flap before buying a product.
In a Crux
Packaging plays a key role in ensuring the success of the brand. Therefore, it needs to be catchy and alluring to grab the attention of the buyers. So, if you are a cereal brand that is looking for eco-friendly and cost-effective custom cereal boxes, either large or mini cereal boxes, then, look no further than Packaging Mania. Contact us today to take your brand to new heights with effective cereal box packaging.
